BigTrunk

WE PLACE YOUR BRAND AT THE INTERSECTION OF THE CUSTOMER AND HIS DIGITAL INTERFACE!

We create consistent omni-channel experience for the customers of our clients. The result is brand loyalty and recall.

By the way, the process involves Digital Media Planning & Buying done by a passionate team with focused expertise across channels and devices and with the finest eye for detail.

So, tell us who is your target audience? Help us know a little more about them. Their likes, preferences, patterns of digital interaction? What devices do they use? What channels do they frequent?. the questions go on and this is what a carefully curated session with our clients sounds like. It helps us to understand their vision, goals and expected results.

For us at Big Trunk Digital Media Planning and Buying begins much before the actual planning or buying. We socialize with our customer and engage in a formal workshop until the values of their brand and the essence of their customers are ingrained in us

This is followed by the Planning Process. Before reaching this phase, our team acquires an in-depth understanding of the brand we serve and its end customers. A dipstick to validate multiple hypoth esis about the brand's customers leads us to gutting-edge insights about the end-customers, their device mix, channel preferences, content consumption patterns, preferred browsing times, average time spent on digital devices, demo graphic attributes etc. Empowered with these spe cific insights in their arsenal, our team digs into our own armoury of past experiences and learnings to create a comprehensive and performance oriented marketing plan.

At Big Trunk, we consider ourselves to be the cus todians of their digital marketing budget and we believe, it is our duty to use it wisely to attain de sired results. Hence, the channel mix and the cre ative amalgamate into one team to create the most robust omnichannel experience for customers. We are confident that this Experience will not only grab eyeballs but seep into the mindshare and the psyche of the customers and accelerate in tended results.

the "big trunk" approach - APT...

Oul approach to Digital Media Planning and Buying is an engine which we continually improve till we get it right an make it the apt strategy for your digital marketing.

Here is how we describe it:

ACCURATE ANALYSIS OF CLIENT GOALS, TARGET AUDIENCE, DEVICE AND CHANNEL EFFICIENCIES.

It may be ironic. But in our Digital Media Planning and Buying Services, Planning comes in the second stage and buying follows. The first step is to build crystal clear understanding and sharp insights about most aspect of customers of our client brands, the channels they frequent etc. and map it with the client's objectives and goals.

This consumes time but adds immense value and enables our clients to drive unprecedented Rol.

PREPARATION TO IDENTIFY THE IDEAL CONFLUENCE OF BRAND MESSAGING, CHANNEL AND CUSTOMER PRESENCE.

A good Digital Media Planning and Buying unit has the capability to fuse together an ideal amalgamation of channels with customer presence corresponding to the brand's positioning messaging, and demographies,

Our experienced team has been getting this mix right for diverse customers across industry verticals.

TRANSFORMATIONAL DIGITAL EXPERIENCES THAT INSTIL TRUST AND BUILD A STRONG BRAND EVANGELIST.

Our digital media planning and buying process results in the creation of transformational and immersive omni-channel digital experiences. This gives the brands we serve a fillip in the minds of their customers and enhances its recall to the point where the brand builds a strong evangelist base for itself.

In Digital Media Planning and Buying, everything from channels to devices and customer demographics to preferences and brand positioning must be APT - exactly what our methodology spells aloud!