BigTrunk
client overview

trubore
piping systems

With a legacy of over 4 decades in the Pipes and Fitting space, Trubore is a market leader in South India. It is known for its high-quality products and an ever-evolving product range that incorporates the latest technological advancements in this segment.

industry

Pipes and Fittings

Campaign Name

#StrongerThanEver

the challenges
  • Plumbers, dealers and farmers seek a durable piping solution
  • They look for a brand in which they can trust
  • They need a one-stop solution which helps them make informed decisions for all their plumbing needs
  • The objective was to create awareness about Trubore‚Äôs durable and high-quality piping solutions & increase brand consideration
business solutions
  • Derived a new campaign called #StrongerThanEver to grab the interest of TG.
  • Used striking communication and visuals that highlight the USP of the products.
  • Pushed interesting content on social media to make the TG inquisitive to know more about the products and influence their decision-making in a positive way.
project results

engagement rate increased to

8.08%

on facebook

engagement rate on Instagram increased to

22.18%

which is higher than industry standards.