BigTrunk
client overview

phoenix
marketcitybangalore

Founded in 2011, Phoenix Marketcity Bangalore is the largest lifestyle engagement destination offering visitors an array of unforgettable experiences in an area spread across 1.4 million square feet.

The mall is known for revolutionizing the customer shopping experience to become the best shopping mall in Bangalore in a short period of time.

industry

retail industry

Campaign

world of christmas 2019

Challenges
  • To create maximum awareness about the mall’s grand Christmas Celebrations with the help of all the digital touchpoints and drive footfalls.
business solutions
  • 360-degree approach using all social media pages, website and GDN marketing.
  • Collaboration with influencers from Bangalore to widen the reach.
  • Customer and event images were shared regularly on social pages to increase footfalls.
  • Uniformity was maintained across all the channels.
  • Clear CTA and communication strategy to highlight major USPs of the celebration.
project results

organic reach increased by

20%

compared to previous month

organic engagement increased by

122%

compared to previous month

creatives

other projects