BigTrunk
client overview

h & r
jhonson (india)

With a legacy of over 6 decades, H & R Johnson (India) offers various lifestyle solutions across Tiles, Sanitaryware & Bath Fittings, Engineered Marble & Quartz. They have made their mark as the leaders in this segment due to their extensive range of innovative offerings to transform lifestyles.

industry

Tiles and Building Materials

Campaign Name

#LiveFreeGermFree

Objectives
  • There was a need to highlight the importance of health and hygiene in today‚Äôs times.
  • A lot of customers are preferring products that ensure hygiene.
  • The objective was to promote Johnson products subtly keeping the topical/ current situation in mind
business solutions
  • We encouraged our audience to follow a germ-free lifestyle to experience freedom in all the activities they do.
  • So, we derived the communication, #LiveFreeGermFree
  • #LifeFreeGermFree is a broad campaign thought, which was used to promote all products that have Germ Free properties.
project results

increase in average post reach by

40.09%

on all platforms