BigTrunk
client overview

discovery kids

Discovery Kids is a top-rated television channel for kids in India that airs some of the most popular cartoon shows like Furkey Boyzzz and Little Singham. It’s young India’s favourite entertainment destination and is known for its shows full of action, adventure and rib-tickling comedy sequences.

industry

Kids Entertainment Channel

category

YouTube

Campaign Name

#LSKiBigBirthdayParty

objective
  • To celebrate Little Singham’s Birthday with a bang and create a buzz among his fans
  • It was difficult for kids to go out and enjoy birthday parties with their friends due to Covid-19
  • The aim was to execute a series of exciting online activities and allow fans to celebrate Little Singham’s birthday safety at home
business solutions
  • A special Birthday Music Video was created featuring Little Singham’s friends and foes coming together for the celebration
  • The buzz continued through teasers, memes and a UGC contest
  • Collaborated with Kids influencers and engaged them in exciting games, challenges, cake cutting celebrations, dance activities and more
  • Invited fans across India to share their special birthday wishes through email and social platforms
  • On the Big Day, Little Singham’s Special Cake Cutting video was telecasted on the channel and social platforms
project results

The Little Singham Birthday Video gained

1MN+

views in 1 day

Now it has crossed

24MN+

views

The Kids Influencer Activity garnered

5.59MN

views

The Fans sent

2K+

Wishes &

1K+

Greeting Card wishes