BigTrunk
client overview

cauvery ford

Cauvery Ford is an authorised leading Ford dealer from 1996, spread across South Karnataka and having multiple outlets in Bangalore.

industry

Automobile

category

Performance Marketing

challenge
  • The client was facing a challenge in converting leads since most of the leads were shared among multiple competitors from the aggregator source. The objective was to generate exclusive leads for the brand Cauvery ford.
business solutions
  • Created well-designed and impactful Google search and Facebook ads for lead generation.
  • YouTube discovery ads were created for better brand visibility.
  • We tried to take the approach of the most converted keywords to optimise the campaign, improve the lead quality and reduce the Cost per lead.
  • Facebook ads were designed with TG segmentation to get relevant leads for the client.
project results

Better number of leads increased

2X

times more than the previous source

CPL reduced by

30%

as compared to the previous source

digital conversion improved by

12%

as compared to the previous source