ACG is the world’s only integrated pharma manufacturing solutions company working across 4 main verticals- Capsules, Films and foils, Engineering, and Inspection. They are an end - to - end Pharmaceutical solution provider with 5+ decades of industry experience, 10 global offices with customers across 100+ countries.
Digital Media Planning & Buying
- The client wanted to create brand awareness and sustained lead generation in the B2B sector for specific Geo's targeting CXOs of pharmacy companies, R&D managers, Purchase and Commercial Managers, Corporate Pharmacists
- Defined the consumer’s online behavior and accordingly strategized the leads generation activities
- 2-fold media strategy was adopted – Social Media Ad campaigns via Facebook and LinkedIn were initiated targeting specifically the CXO’s from Pharma companies
Search Campaigns- The Researches, where the buying intention weren't immediate through Search Paid Ads
Marketing qualified leads increased by
YOY from 2017
Use of innovative digital products like Polygon, rich media banners, trending on Twitter and more A first of its kind in the pharmacy industry
Quality traffic improved
YOYin chosen parameters YOY.