BigTrunk
client overview

ACG

ACG is the world’s only integrated pharma manufacturing solutions company working across 4 main verticals- Capsules, Films and foils, Engineering, and Inspection. They are an end - to - end Pharmaceutical solution provider with 5+ decades of industry experience, 10 global offices with customers across 100+ countries.

industry

Pharma

category

Digital Media Planning & Buying

challenge
  • The client wanted to create brand awareness and sustained lead generation in the B2B sector for specific Geo's targeting CXOs of pharmacy companies, R&D managers, Purchase and Commercial Managers, Corporate Pharmacists
business solutions
  • Defined the consumer’s online behavior and accordingly strategized the leads generation activities
  • 2-fold media strategy was adopted –
  • Social Media Ad campaigns via Facebook and LinkedIn were initiated targeting specifically the CXO’s from Pharma companies

    Search Campaigns- The Researches, where the buying intention weren't immediate through Search Paid Ads
project results

Marketing qualified leads increased by

25%

YOY from 2017

Use of innovative digital products like Polygon, rich media banners, trending on Twitter and more A first of its kind in the pharmacy industry

Quality traffic improved

50%

YOYin chosen parameters YOY.