Resonate. Yes, that’s the word. 

Your brand must resonate with the target audience and strike a chord with them. When a credible third-party does this, it is more effective and real. We call these people “influencers”. The digital and social media explosion has created influencers across categories that were unheard of a few years ago. 

The power of internet and smartphone penetration has enabled people to transform their knowledge, skills and niche ability into viewership and fan following. Social media platforms have created new-age influencers who can reach out to millions of people with just a tweet, or a social media post. Smart brands are diverting their marketing dollars into tapping these influencers to enable wider reach, lesser costs, and better RoI. More importantly, the niche areas that an influencer specializes in enables brands to target their audience with better focus and garner higher levels of engagement. 

Wouldn’t it be interesting to have an expert influencer on cooking with millions of fans advertising for a new noodles brand that you may want to launch? For every such product, there is an apt social media influencer that brands must discover. 

That’s where we come in. Brands must focus on their core product or service, operations, and customer engagement. We enable them to find the right influencers, negotiate the best deals, and ensure the best possible influencer marketing RoI.